On: Ebro

One of three faces of Beats 1, Ebro Darden speaks to Helen Herimbi about radio, rap and relating to the world It’s silly, but I am still expecting it. The Black Beats headphones with a gold ‘b’ on each side and the African continent outlined in gold on them. Maybe slung around his neck. Or even on his ears. But when I answer Ebro Darden’s FaceTime call, he’s wearing his signature fitted cap and his lush salt-and-pepper beard matches his accented A Bathing Ape jacket. No headphones. No worries, though. He’s probably keeping them safe since the only people in the world who have this particular pair of exclusive custom headphones are him and British boxer Anthony Joshua. “There was one pair made for him,” Ebro tells me. “It was a special pair made for him. I saw them, and I was like: ‘yo! I need those!’ So they made me a pair. But they didn’t make more. Hopefully, there are conversations taking place to make more because there are major things happening on the African continent.” Over the past few years, Ebro, as he is simply known, has made a name for himself as the perpetually grumpy guy that the breakfast show on prolific New York radio station, Hot 97, is named after. But three years ago, he managed to become known worldwide, and not just by hip-hop heads, when he was announced as one of three faces of Beats 1 Radio. Ebro, along with Julie Adenuga and Zane Lowe, became a part of a trio that spearheaded the cool that Apple was looking to sell through taking traditional radio formats and flipping them on their heads through streaming. “I felt like it was home right away because there was no precedent for it,” he tells me. “It was whatever we made it. It’s our team, and it felt comfortable right away. We continue to stay hyper focused on our role within the ecosystem of Apple Music –which is to bring context to and find the music and communicate around the world to different areas. What’s become more evident Read More …